The main objectives pursued within the Customers area are to ensure health and safety, respond to customer expectations, improve accessibility and inspire responsibility.

GRI Disclosures:

  • 417-1

PKN ORLEN actively engages in a number of initiatives aimed at improving road safety. In 2021, the third edition of the #GoodDriver public awareness campaign was held to promote the rules of road safety, safe driving and good driving habits: never drink and drive, give way to people approaching pedestrian crossings, keep children safe in the car, and never exceed the speed limit. Robert Kubica and leading Orlen Team athletes promoted observance of these rules. The Company is actively pursuing its efforts to improve road safety also by supporting rescue services. For example, it runs a loyalty scheme for volunteer firefighters registered in the National Firefighting and Rescue System, who can buy fuel at ORLEN service stations at discounted prices. In 2021, 3,757 BIZNESTANK loyalty cards were issued, enabling the purchase of 21.4 million litres of fuel. A total of 107.8 thousand BINZESTANK cards have been issued since the partnership was forged in 2018.

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At the beginning of 2020, a partnership was also initiated with the Territorial Defence Force, under which soldiers-volunteers were offered loyalty cards entitling them to fuel discounts at PKN ORLEN service stations. The Territorial Defence Force (WOT) is a separate type of Poland’s armed forces, established at the beginning of 2017. Today, WOT counts nearly 25,000 soldiers, building its potential on volunteer service. As training takes place mainly on days off work, WOT soldiers are able to maintain a healthy balance between family and professional life. The mission of WOT is to defend and support local communities. In time of peace, WOT forces engage in, among other activities, preventing and combating the effects of natural disasters, and carrying out emergency rescue missions. During the COVID-19 epidemic, the Territorial Defence Force changed its mode of operation, moving from training to crisis prevention. The discount card scheme was launched on May 1st 2020, with a total of 32,000 cards issued by the end of 2021 and 5 million litres of fuel purchased by WOT soldiers using the cards in 2021. A social campaign Thank You was initiated in late 2021 for uniformed services deployed on the Polish-Belarusian border, with coffee and rest areas suited to soldiers’ needs set up as part of the project. The campaign aims to promote patriotic behaviours and honour the uniformed men and women who risk their lives to keep us safe on a daily basis.

PKN ORLEN takes steps to actively involve its customers in activities for social causes. VITAY programme participants are offered an opportunity to donate their points to charity. The points are converted into amounts in the złoty and every six months the donation is transferred to the ORLEN Foundation to be spent for designated purposes. The charity-related VITAY programme rewards include support for children under the case of foster family group homes, environmental protection activities and animal shelters.

Development of the product and service portfolio and facilities for customers

For more information, see `Clients` .

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